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Praca Bydgoszcz : PR News

January 16, 2008

A New High Picture Quality Digital SLR The DMC-L10

Filed under: Lumix Digital Camera — Karol @ 5:53 pm

A New High Picture Quality Digital SLR
The DMC-L10
Featuring a 2.5-inch Large Free- Angle LCD for Full-time Live View
Panasonic has unveiled today its second digital single-lens reflex camera (SLR) the DMC-L10 with a new interchangeable lens. The DMC-L10 features an advanced 2.5-inch free angle LCD for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1-megapixel Live MOS Sensor provides the beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The superb image processor, Venus Engine III, boasts a high quality image rendering and high speed response.
The DMC-L10 adopts the open format of the Four Thirds system for its lens mount because it is developed exclusively for digital SLR. Drawing on leading technologies while defying any stereotype ideas in SLR cameras, Panasonic aims to provide an emotional excitement of true-to-life photographic images to be in line with the digital age.
The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 ASPH./ MEGA O.I.S. lens designed specifically for a digital SLR camera to be sold as a kit, the DMC-L10K.
The DMC-L10 features an advanced free-angle 2.5-inch large LCD for full-time live view and it dramatically changes the digital SLR shooting style. You do not have to get down on bended knee, nor have to lie flat on the ground. You can see the subject even while holding the camera up high with your arms stretched. The full-time live view further gives users more shooting flexibility and greater convenience that have never been achieved by conventional digital SLR cameras without live view capability. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function first in digital SLR cameras*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and well exposed. The Intelligent ISO Control function detects and meters the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture. The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode and users can select the mode that takes the best advantage of the scene. All these settings can be confirmed before you take the picture and the result is always as you intended. Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. Taking the horizontal and vertical lines in the picture is facilitated by the guide line to be displayed on the LCD for deciding the composition of the image. It also allows extra magnification beyond the zoom power of the lens with Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the digital zoom.
*As of August 30, 2007
Just putting a live view function into the digital SLR is not going to perfect the camera and that is why the DMC-L10 adopts advanced hybrid-type AF system. A phase difference AF system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system and gives a well-balanced exposure as a whole image.
The DMC-L10 incorporates a variety of functions that build a bridge for the potential user of digital SLR to take a first step in a world of real creative photography or for existing users who have not been able to take best advantage of their conventional digital SLR cameras. Spinning the Mode Dial on top of the camera directly points you to the frequently used settings including Auto mode, each P/A/S/M mode, and five frequently-used scene modes and one custom mode that you can pre-set for your own preference. The scene modes that can be directly activated by the mode dial includes Portrait, Scenery, Macro, Sports and Night Portrait mode and each of them further has options of finer settings to be called Advanced Scene Mode, which allows users easily take intended pictures according to the situation or specific photographic idea.
The DMC-L10 is especially designed for the consumer who is familiar with compact digital cameras and would like to experience the enjoyment of digital SLR photography, but also for the ambitious photographer who wishes to take more beautiful pictures.
1. Drastic Change in a Shooting Style - Free Angle 2.5-inch Large LCD for Full-time Live View
The full-time live view function on the LCD proposes a dramatic change in the shooting style of digital SLR cameras. The DMC-L10’s 2.5-inch large LCD offers 270 degree rotation and a versatile shooting style even in situations when looking into the viewfinder is not easy. This free angle LCD also features an Auto Power LCD function that offers an automatic brightness level control function according to the light condition to secure clear view even under the strong sunlight.

In addition to the above, full-time live view further gives users more shooting flexibility and greater convenience. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function, first in any digital SLR camera*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and beautifully lit. The Intelligent ISO Control function detects and meter the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture.
*As of August 30, 2007
The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. The white balance can be adjusted in the area of two-axis of coordinates precisely. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode. Each analog film has its characteristics such as with colour, contrast, gradation and which affects on the outcome of the picture, in other words, it is one of the ways of expression. With the DMC-L10, the Film Mode allows you to choose the one that takes the best advantage of the scene or the subject you take out of a total of nine film modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with capability of fine adjustment of contrast, sharpness, saturation and noise reduction. All these settings can be confirmed before you take the picture and the result is always as you intended.
Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. As a leader in the flat panel display market, Panasonic has been proposing further enjoyment of photography, by viewing the dynamic photos you take in HD (high-definition) 1920 x 1080 resolution image size on 16:9 wide screens.
Taking the horizontal and vertical lines in the picture is facilitated by guide lines to decide the composition of the picture and you can further choose to move the guide line to fit any patterns of composition.
It also allows extra magnification beyond the zoom power of the lens with Max. 1.8x Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the 2x to 4x digital zoom.
In conventional digital SLR cameras, the live image could be seen only through the view finder and the LCD existed just for the playback of images once taken. But with the DMC-L10, any trials of setting, adjustment and effect can be checked beforehand, thus the picture would not disappoint you due to the gap of photographers’ intention and its result.
2. A Fusion of Technologies - Advanced Hybrid AF System Made Possible by Contrast AF*
Conventionally, only phase difference AF is believed to be the method of AF for digital SLRs, but Panasonic dares to add the contrast AF method to make the L10’s AF one of the most advanced hybrid AF system in industry. A TTL phase difference detection system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system to give a well-balanced exposure as a whole image.
Human faces are always picturesque and that’s why more compact digital cameras incorporate face detection function to capture them with more clarity and beauty. Panasonic applies this feature into a digital SLR for the first time in the world as the Face Detection AF/AE function**. The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method.
In manual focus, you can enlarge the specific part of the subject on the LCD and also freely move the magnified area for easy framing, which is especially handy when using a tripod.
**Contrast AF is supported with the use of LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6 ASPH./MEGA O.I.S. and LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S. as of August 30, 2007.
**As of August 30, 2007
3. The New 10.1-Megapixel Live MOS Sensor and the Venus Engine III for the Superior Picture Quality
The Live MOS sensor used in the DMC-L10 provides the beautiful images with delicate gradation and wide dynamic range that only a CCD image sensor can provide while achieving low energy consumption which is a feature of CMOS sensors. By incorporating the 2.2µm pixel technology, Panasonic succeeded in the mass production of a miniaturized circuit that sustains the same light receiving area as the sensor of 7.5-megapixel. In addition, the efficiency of light reception is raised at the same time, to keep the sensitivity as high as that of 7.5-megapixel despite the decreased pixel area. Also, photodiodes embedded deeply in the silicon layer create a structure that suppresses noise generated on the substrate surface. As a result, the white-spot pixel defects and textual roughness that often characterize images captured in shooting at higher ISO are minimized thanks to the incorporation of newly developed noise reduction circuit, so the pictures are clear and beautiful.
The Venus Engine III is an image processing LSI developed by Panasonic to maximise the performance of the Leica D lens and Live MOS sensor. This advanced LSI not only helps reproduce images with outstanding resolution, superior colour and detailed gradation, it also distinguishes chromatic noise from luminance noise and selectively reduces the chromatic noise, one of the chief sources of image quality problems. This helps the DMC-L10 deliver the superb image rendering one expects from a quality SLR camera.
4. Dust Reduction System
One of the most critical issues with digital SLR cameras with interchangeable lenses is the possibility of dust entering the camera body during lens changes. This dust can adhere to the image sensor and show up as spots on photos taken. Panasonic has solved this problem by equipping the DMC-L10 with a Supersonic Wave Filter system that uses supersonic vibration to shake off any dust clinging to the sensor. This simplifies camera maintenance and eliminates worries about dust entering the camera body when lenses are being changed outdoors or the dust that may be generated by the movement of mirror or shutter, so users can enjoy themselves and just concentrate on shooting.
5. Pursuit of Usability Even Challenging the Technological Application from Digital Compact Cameras
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in all Lumix compact cameras. This high-precision image stabilizing lens system is now incorporated into the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped but the DMC-L10 detects whether or not the subject is moving with the Intelligent ISO Control function as mentioned above. Many useful and convenient features, such as AF and image stabilization system, have been transplanted from the compact camera development to that of digital SLR and Panasonic dares to integrate these ideas because they are sure to broaden the world of digital SLR photography.
A total of nine scene modes also supports the pursuit of usability for any photographer to enjoy taking beautiful pictures with ease, while more advanced photographers can make finer adjustments with the Advanced Scene Mode and with frequently-used Portrait, Sports, Landscape and Night portrait being directly activated with the mode dial. Select the Portrait or Sports mode and you’ll have further options to define whether it is in outdoor or indoor. Selecting Landscape mode gives, you options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
Keeping its design as a sophisticated digital SLR, the exterior design of DMC-L10 has ingenious touches - such as the ergonomic grip assure steady and comfortable hold in any shooting position. Two dials under the index finger and the thumb allows the photographer to adjust shutter speed and the aperture directly smoothly.
6. Other Advanced Functions
-OVF Magnifier (1.2x) Included
-ISO Value Limit Setting
-RAW File Recording and Developing with included Software SILKYPIX Developer Studio.

A New Telephoto Zoom Lens for Digital SLR Camera

Filed under: Lumix Digital Camera — Karol @ 5:43 pm

A New Telephoto Zoom Lens for Digital SLR Camera
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Panasonic has unveiled today a new large-diameter telephoto zoom interchangeable lens designed specifically for the digital SLR camera. The new LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S., lens offers an exceptionally long zoom range of 14-150mm (35mm equivalent: 28-300mm) and complies with the Four Thirds System to assure wide compatibility with other camera models. It will be available in the market from around November 2007.
The new lens provides a considerably longer telephoto range than the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. / MEGA O.I.S. lens, yet is just as compact and lightweight. This impressive downsizing is the result of incorporating four aspherical lenses in the unit. The aspherical lenses also improve optical performance by minimizing distortion, even at the 28mm wide end.
The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens incorporates Panasonic’s Mega O.I.S. optical image stabilizer, which makes it easy to shoot super-telephoto shots without using a tripod. When the lens is mounted on the newly announced Lumix DMC-L10 digital SLR camera, the Lumix DMC-L1 or the LEICA DIGILUX 3, you can use the aperture ring provided and enjoy easy, intuitive shooting. The lens also supports the contrast AF system, which is newly implemented in the DMC-L10.
This combination of an extended 28-300mm shooting range, Mega O.I.S. optical image stabilizer, and an aperture ring for intuitive control makes the LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens perfect for capturing clear, beautiful, expressive images when shooting a wide variety of subjects and in a host of conditions.
1. The First Leica D Lens with Zoom Range to 300mm
This powerful, large-diameter 10.7x telephoto zoom lens (35mm equivalent: 28-300mm) complies with the Four Thirds standard and features 15 lens elements in 11 groups, including four aspherical lenses. It also incorporates Mega O.I.S., an optical image stabilizer that Panasonic considers a must-have feature in a lens with such extraordinary telephoto power. Mega O.I.S. helps avoid the blurring that can be caused by shaky hands - a problem that’s particularly severe when taking telephoto shots - so you can capture clear, beautiful zoom shots even without a tripod.

The new LEICA D VARIO-ELMAR lens is designed specifically for the digital SLR camera and meets Leica’s stringent quality and performance standards. It delivers high resolution from edge to edge along with low distortion, and it offers exceptional zoom power yet is as compact as a standard zoom lens.
2. Mega O.I.S. - Panasonic’s advanced hand-shake correction technology
With its outstanding stabilization performance, Panasonic’s Mega O.I.S. allows you to use slower shutter speeds more than three steps. To detect and correct the hand-shake accurately, Panasonic’s Venus Engine LSI is incorporated into the lens. This advanced image stabilizer lets you capture clear telephoto shots or shoot in dim lighting without using a tripod.
3. Four aspherical lenses and an ED lens for a superb optical performance
The new LEICA D VARIO-ELMAR 14-150mm lens uses four aspherical lenses and an ED (extra-low dispersion) lens to deliver an outstanding optical performance. Across the entire 28-300 mm zoom range, it captures high-resolution, high-contrast images that are clear from corner to corner. One of the four aspherical lenses is a large-diameter 30mm concave-meniscus lens - its mass-production is difficult with conventional glass molding press methods. The ED lens suppresses chromatic aberration, helping you capture accurate, true-to-life telephoto shots with minimum color bleeding.
4. First Leica D lens with Extra Silent (XS) Technology
The new lens is the first Leica D lens to incorporate Extra Silent (XS) technology, which assures quick, quiet, accurate auto focusing control. Supersonic oscillation helps assure silent, seamless operation, while the system’s high torque provides exceptional responsiveness, accuracy and focusing stability. This type of motor is ideal for the auto focusing system in a super-telephoto zoom camera.
5. Minimum focus distance of 50 cm over the entire zoom range
With its minimum focus distance of 50 cm even at full zoom, the new lens provides a maximum photographic magnification of 0.36x (35mm equivalent). This combines with Mega O.I.S. hand-shake correction to let you capture outstanding macro shots even at tele-end without using a tripod.
6. Aperture ring for easy, intuitive operation
When mounted on the Lumix DMC-L10 or DMC-L1, the new lens puts an aperture ring at your fingertips, along with the focus ring and zoom ring. This gives you the kind of easy, pleasant, intuitive operation you enjoy with a conventional film camera.
7. Circular aperture diaphragm
Seven aperture blades give the aperture a rounded shape that, when shooting at larger aperture, produces an attractive smoothness in out-of-focus areas.
8. Multiple lens coatings minimize ghosts and flare
The new lens system uses multi-coated lens elements that reduce ghosts and flare to an absolute minimum, helping deliver an optical performance that meets Leica’s lofty standards.

9. Contrast AF system support
When mounted on the new DMC-L10, the lens supports the contrast AF system newly integrated in the camera and allows the photographer to use new functions such as face detection.

Specifications
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Model No. L-RS014150
Lens Construction 15 elements in 11 groups
(4 aspherical lenses and 1 ED lens)
Mount Four Thirds mount
Focal length f=14 mm to 150 mm
(35mm film camera equiv. 28 mm to 300mm)
MEGA O.I.S.
(Optical Image Stabilizer) Yes
Aperture type 7 diaphragm blades / Circular aperture diaphragm
Number of Blades 7 (Circular Aperture Diaphragm)
Minimum aperture F22
Closest focusing distance 0.50m at all focal lengths
Maximum magnification Approx. 0.18x (35mm film camera equivalent: 0.36x)
Diagonal angle of view 75 degree [W] - 8.2 degree [T]
Filter size 72 mm
Max.Diameter φ78.5mm / 3.09 inch
Overall Length 90.4mm / 3.56 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 535 g
Standard Accessory Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag

*Design and specifications are subject to change without notice.
*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA D VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.

Digital Camera DMC-FZ18

Filed under: Lumix Digital Camera — Karol @ 5:42 pm

Digital Camera
DMC-FZ18

A Super-Versatile Digital Camera
with 28mm Wide-Angle Lens and 18x Optical Zoom*
Featuring Easy Manual Operation
8.1-Megapixel DMC-FZ18
*35mm film camera equivalent: 28-504mm
Panasonic is pleased to introduce a new 8.1-megapixel Lumix digital camera, featuring a 28mm wide angle Leica DC lens with an amazingly powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) with f/2.8 brightness. Panasonic LUMIX FZ series has been highly evaluated across the world, for concomitant realization of both high performance and ease of use, and the new DMC-FZ18 has also been developed with no compromise of picture quality, operational ease and portability. The newly developed 28mm wide angle 18x optical zoom lens in the DMC-FZ18 boasts notable optical performance and compactness, to open the door for the new world of expression that has ever been thought impossible with a single compact camera.
Panasonic also made an epoch in digital photography by providing all Lumix cameras with Intelligent Image Stabilization system that comprehends MEGA O.I.S.(Optical Image Stabilizer) to suppress hand-shake and Intelligent ISO control to prevent motion blur, allowing anyone to take clear, beautiful pictures with ease. Even going far beyond that, Lumix cameras pursue both the beauty of picture and the ease of operation at the same time to newly include the Intelligent Auto mode. In addition to two of the essential image stabilizing systems, this mode further features three new advanced functions. The Intelligent Scene Selector automatically sets the appropriate scene mode according to the scene you’re going to take. It is selected from most frequently-used scene modes such as portrait, scenery, macro, night scenery and night portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The high-speed, high-performance image processing LSI is the Venus Engine III, which boasts shooting at ISO 1600 in normal recording mode and even max. ISO 6400 in high sensitivity mode*. Effective resolution has been increased to 8.1-megapixels, which supports the Extra Optical Zoom function, that provides additional magnification ?even up to 28.7x when taking photos with 3-megapixel resolution. The 2.5-inch large, high resolution LCD with 207,000 pixels, and the large, 0.44-inch Electric Viewfinder with 188,000 pixels, make it easy to see when monitoring and playing back images.
Panasonic redesigned the FZ18 to make it more stylish and enhance its operational ease. AF/AE lock button and Macro button is now independent to allow quick and direct operation. A long battery life lets the FZ18 take approximately 400 pictures (CIPA) on a single charge. And the FZ18 can save image data in the RAW file format, which can be edited and developed with included software. A metal-finished mode dial also adds further strength to the design while enhancing the grip with rubber to make it easier to hold. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ18 serves as a gateway to truly creative photography.
* In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording. Resolution significantly decreases in high sensitivity mode.
1. A 28mm Wide Angle Leica DC Lens with f/2.8 Brightness and Powerful 18x Optical Zooming in a Compact Body
The DMC-FZ18 packages a 28mm wide angle LEICA DC VARIO-ELMARIT lens with f/2.8-4.2 brightness and powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) together with a 8.1-megapixel CCD into a compact body. The lens unit comprises of eleven elements in eight groups, including three aspherical lenses and two ED lenses. Notably two ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica’s stringent standards and delivers exceptional optical performance. With the long zoom range from 28mm to 504mm, equivalent to 18x, the DMC-FZ18 can be the best suitable camera to take expansive scenery with dynamic perspective and a close-up of a distant subject, having the appealing angle of view. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 28.7x.

2. Great Photography is not only from the Professional Photographer Anymore- Intelligent Auto Mode
Panasonic incorporates both MEGA O.I.S.(Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control system to detect and suppress motion blur into all Lumix cameras, which are the industry’s most advanced countermeasures against blurring.
In addition to these two paramount anti-blurring technologies, Panasonic keeps pursuing its own ideal that anyone at any technical level of photography can take beautiful pictures with ease, and Intelligent Auto mode is newly incorporated into Lumix. Increasing numbers of scene mode is one thing and taking advantage of them is another, and that’s why here comes the Intelligent Scene Selector that automatically sets the appropriate scene mode according to the scene you’re going to take among the most frequently-used scene modes such as Portrait, Scenery, Macro, Night Scenery and Night Portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. Up to 15 human faces can be recognized simultaneously. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode do all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ18 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1600 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped, then chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree. It also supports a High Sensitivity mode that lets the DMC-FZ18 record at a setting of up to ISO 6400 ?sensitive enough to capture subjects in near-total darkness without using a flash*.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.7 second**. This fast response makes it easy to capture sudden, spur-of-the-moment shots together with the quick start-up time of 1.5 second. In burst shooting mode, the FZ18 can fire off three shots per second at full resolution***. It also allows unlimited consecutive shooting**** ?you can continue snapping shots until the SDHC/SD memory card is full.
This advanced processing engine is also energy efficient. Its low power consumption means you can shoot around 400 images (CIPA) on a single charge, for a full day of shooting fun.
*In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.
**Not including the time for AF.
***Max. seven images in standard mode / four images in fine mode.
****The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
4. More Intuitive Control, More Comfortable Operation and Easy-to-see Intelligent LCD
The joystick that was so popular in the sister model DMC-FZ8 for its superbly easy operation is now included in the DMC-FZ18. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The newly incorporated AF/AE lock button maintains the focus and exposure values that were automatically fixed when the lock button was pressed. This means that there are no more worries about accidentally changing a delicate focus point after you have worked hard to get it just right. The Custom Setting mode is also incorporated for the camera to memorize your frequent setting patterns to be instantly applied by simply selecting this function with the mode dial.
The DMC-FZ18 boasts a 2.5-inch large Intelligent LCD with full 207 k pixels resolution for comfortable viewing while both monitoring shots and playing back the results. The camera detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and boosts signals by pixel-mixed readout method when shooting under low-lit situation to secure a clear image in any circumstances. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The large 0.44-inch in-line Electric Viewfinder has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.
5. Viewing in Various Styles; HD Photo and Wide-Aspect Motion Images
With TV screens getting bigger and picture definition getting higher, consumers want to be able to shoot higher-quality still images and motion pictures. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Viera TV, with its internal SD card slot. With the FZ18, you can shoot high-definition 1920 x 1080 pixel photos that are ideal for full-screen viewing on a wide-screen (16:9) TV. Panasonic also offers the DMW-SDP1 HDTV Photo Player, which makes it easy to view a slideshow of Lumix photos in 1080i high-definition quality.
In addition to recording standard VGA (640 x 480), the DMC-FZ18 can record WVGA (848 x 480) motion images at 30 frames per second. Fitting a wide-screen TV perfectly, these wide –aspect motion images captured by the FZ18 make for extremely impressive viewing.
The DMC-FZ18 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.
6. Quick and Smart AF and Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: face detection, multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method.
The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick. Instant switching between AF and MF is available with the independent AF/MF button. The DMC-FZ18 is also equipped with AF Macro button and it activates One-Shot AF function in MF mode with a single press of the button. In both AF/MF, the subject just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots.
7. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ18 an ideal tool for creative photography. One additional function that broadens the fun of photography is an Advanced Scene Mode, that provides the users more fine control over some frequently-used scene modes; Portrait, Sports, Landscape and Night portrait. Selecting the Portrait or Sports mode and you’ll further have options to define whether it is in outdoor or indoor. Selecting Landscape mode, you’ll have options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
SILKYPIX Developer Studio 2.1SE software application comes bundled with the DMC-FZ18 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.
Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. Also interesting is the new Title Edit* function, which allows inputting text as an additional information of the picture, for example, names of children or pets, and travel places. When combined with Text Stamp function*, the FZ18 can show on which day of the trip a photo was taken together with the place you went in addition to showing the date a photo was taken for pictures using Travel Date function. It can also stamp your baby or pet’s age in months on a photo together with his/her name, after you’ve taken the shots. These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them. The FZ18 also provides Category Playback function, which sorts images into such categories as portraits, scenery, night scenery, events, baby, pet, food, travel date-stamped and motion pictures, so you can play back or make slideshows of a particular type of image.
*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.
8. More Fun with Optional Accessories
The DMC-FZ18 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 857mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. A ND filter and MC protector are also available to provide the FZ18 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LC55 Close-up lens*
DMW-LND46 ND filter
DMW-LMC46 MC protector
DMW-LA3 Lens adaptor
DMW-AC7 AC adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CZ18 Camera Bag

*Requires Lens Adaptor (DMW-LA3) for attachment
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

DMC-FZ18 Specifications
Color: S-Silver, K-Black
*Check the website of the Panasonic sales company in your country or region for details on the LUMIX colors that are available in your market.
DMC-FZ18
Dimensions (W x H x D) Approx. 117.6 x 75.3 x 88.2 mm (4.63 x 2.96 x 3.47 inch)
Weight Approx. 360g (0.79lb)
Approx. 407g with Battery and SD Memory Card (0.90lb)
Camera Effective Pixels 8.1 Mega pixels
Image Sensor 1/2.5″, 8.32 Mega Total Pixels CCD
Primary Color Filter
Optical Zoom 18x
Extra Optical Zoom 4:3 Aspect Ratio: 23x for 5 Mega, 28.7x for 3 Mega, 2 Mega, 0.3 Mega
3:2 Aspect Ratio: 23x for 4.5 Mega, 28.7x for 2.5 Mega
16:9 Aspect Ratio: 23x for 3.5 Mega, 28.7x for 2 Mega
Digital Zoom 4x
(Max. 72x combined with Optical Zoom without Extra Optical Zoom)
(Max. 115x combined with Extra Optical Zoom)
Focal Length f=4.6-82.8mm (35mm Equiv.: 28-504mm)
Lens LEICA DC VARIO-ELMARIT
11 elements in 8 groups
(3 Aspherical Lenses / 4 Aspherical surfaces)
Aperture Wide: F2.8 - F8.0 Tele: F4.2 - F8.0
Optical Image Stabilizer MEGA O.I.S. (Mode1 / Mode2)
Conversion lens Compatibility Yes
Focusing Area P / A / S / M / Intelligent Auto / Motion Picture: Normal: Wide 30cm / Tele 200cm - infinity
Macro: Wide 1cm / Tele (approx. 6x - 11x) 200cm - infinity
Tele Macro (approx. 12x - 18x): 100cm - infinity
AF Metering Face / 1-point / 1-point high speed / 3-point high speed / Multi-point / Spot
Focus AF-Macro On/Off, AF/MF Switchable, Manual Focus (Joystick), One Shot AF, Continuous AF On/Off
AF/AE Lock Yes
AF Assist Lamp Yes
ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250 / 1600
(High Sensitivity Mode: Auto (1600 - 6400) )
White Balance Auto / Daylight / Cloudy / Shade / Halogen / Flash / White Set1/2
White Balance Adjustment (2-axis adjustable, ±9steps each)
(Selectable at Portrait (Normal, Soft Skin, Creative), Sports (Normal, Creative),
Baby, Pet and High Sensitivity mode)
Exposure Program AE, Aperture Priority AE, Shutter Priority AE, Manual, Program Shift (Program AE mode)
Exposure Compensation 1/3 EV step, +/-2 EV
Backlight Compensation Yes (at Intelligent Auto mode)
Auto (AE) Bracketing; +/- 1/3 EV ~ 1EV step, 3 frames
Light Metering Intelligent Multiple / Center Weighted / Spot
Scene Mode Dial: Playback, Intelligent Auto, P (Program) mode, A (Aperture Priority) mode,
S (Shutter Priority) mode, M (Manual) mode, Custom, Portrait mode, Scenery mode, Sports mode, Night Portrait mode
SCN (Food, Party, Candle Light, Sunset, High Sensitivity, Baby1, Baby2, Pet, Panning, Starry Sky, Fireworks, Beach, Snow, Aerial photo)
Motion Picture, Print
Advanced Scene Mode Portrait mode: Normal, Soft Skin, Outdoor, Indoor, Creative
Scenery mode: Normal, Nature, Architecture, Creative
Sports mode: Normal, Outdoor, Indoor, Creative
Night Portrait: Night Portrait, Night Scenery, Illuminations, Creative
Shutter Speed Program AE: 1-1/2000 sec.
Aperture Priority AE / Shutter Priority AE: 8-1/2000 sec.
Manual: 60-1/2000 sec.
Starry Sky Mode: 15, 30, 60 sec.
Self Timer 2 sec. / 10 sec. / 10 sec. / 3 images
Auto Review 1 sec, 3 sec, Zoom
Review 1x / 4x / 8x
Picture Adjustment Contrast: ±2steps
Sharpness: ±2steps
Saturation: ±2steps
Noise Reduction: ±2steps
Color Effect Mode Black & White, Sepia, Cool, Warm
Recording Format Still Image: JPEG (Design rule for Camera File system, based on Exif 2.21 standard), DPOF compatible
image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard) + QuickTime
Motion picture: QuickTime Motion JPEG
Recording Image Size Still Image: 4:3 Aspect Ratio: 3264 x 2448 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels, 640 x 480 pixels
3:2 Aspect Ratio: 3264 x 2176 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels
16:9 Aspect Ratio: 3264 x 1840 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels

Image Quality Fine / Standard / RAW / RAW + JPEG
Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
Burst Shooting Mode Full-Resolution Image, 3 frames/sec.
Max. 7 images (Standard mode), Max. 4 images (Fine Mode)
Unlimited consecutive shooting Yes
Easy Zoom / Zoom Resume - / Yes
Still Image Rec. with Audio 5 sec.
Audio Dubbing Max. 10 sec.
Real-time histogram Yes
Composition Guide line Yes (2 patterns)
Built-in-Memory approx. 27MB
Scene Mode Help Screen Yes
Auto Angle Detection Yes
Flip Animation Yes
Travel Date / World Time Yes / Yes
Title Edit Yes
Text Stamp / Date Stamp Yes / Yes
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction,
Slow Sync./Red-eye Reduction, Forced Off
Flash output Adjustment (1/3EV step, -2 - +2 EV)
ISO AUTO: 0.3 - 6.0 m (W) / 1.0 - 4.0 m (T)
High Sensitivity Mode: 1.15 - 24.0 m (W) / 1.0 - 16.1 m (T)
Viewfinder 0.44″ Color EVF (188K Pixels), Field of View: approx. 100%
LCD Monitor 2.5″ Polycrystalline TFT LCD Display (207K Pixels) Field of View: approx. 100%
Auto Power LCD mode, Power LCD mode, High angle mode
Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.),
Playback of favorite pictures, Creating still pictures from a motion picture
Category Playback (playback and slideshow of pictures in category)
Slide show (duration is adjustable, also manual controllable), image rotation
Resizing (selectable number of pixels), trimming, protection, aspect conv. DPOF print setting
OSD language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian,
Chinese (Traditional), Chinese (Simplified), Netherlandic, Thai, Korean,
Turkish, Portuguese, Arabic, Persian, Japanese
* Check the website of the Panasonic sales company in your country or region for details on the OSD language.
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard
Microphone Yes
Speaker Yes
Interface DC Input, AV Output (NTSC/PAL), USB2.0 Full Speed
Direct Print PictBridge
Power Li-ion Battery Pack (7.2V, 710mAh) (Included)
AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.)
Included Software 400 pictures (CIPA Standard) / 400 pictures (with EVF)
LUMIX Simple Viewer, PhotofunStudio -viewer-
SILKYPIX Developer Studio 2.1SE
ArcSoft MediaImpression, ArcSoft PanoramaMaker
USB Driver
Standard Accessories Battery Charger, Battery Pack, Lens Cap, Lens Hood (L)(S), Hood Adaptor, AV Cable, USB Connection Cable, AC Cable, Strap, CD-ROM
* Check the website of the Panasonic sales company in your country or region for details on the optional accessories that are available in your market.

Panasonic Digital Camera DMC-FZ7 Receives

Filed under: Lumix Digital Camera — Karol @ 5:41 pm

Panasonic Digital Camera DMC-FZ7 Receives
DIWA(Digital Imaging Website Association) Platinum Award 2006
For “Best Advanced Digital Camera”
Panasonic is pleased to announce that the digital still camera Lumix DMC-FZ7 received prestigious DIWA(Digital Imaging Website Association) Platinum Award for the Best Advanced Digital Camera in 2006. The DMC-FZ7 is a light-weight compact camera with 12x optical zoom that allows manual control with joystick. Panasonic Lumix FZ series are popular for its high optical performance, excellent picture quality, operational ease and portability, and these essence evaluated in the DMC-FZ7 are carried over to the brilliant successor DMC-FZ8 with further evolution.

DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, today has the pleasure of announcing the winners of the annual DIWA Platinum Awards for 2006. DIWA members from Europe and North America continuously test and review digital imaging products. For digital cameras, more than 200 details must be checked, tested and evaluated. Each review is then carefully monitored and compared by DIWA to ensure error-free, reliable and comprehensive test results.

Each year, all gold winners from the previous year are re-evaluated by the 10 member websites of the DIWA Awards organization. The very best from each of the three digital camera categories are honored with a DIWA Platinum Award. For 2006, the DIWA group of experts has selected the DMC-FZ7 to win the prestigious DIWA Platinum Award for Best Advanced Digital Camera in 2006.

DIWA’s official comment is as follows:

Panasonic LUMIX DMC-FZ7 DIWA Platinum Award 2006
for “Best Advanced Digital Camera”
“Step by step, Panasonic is effectively building their reputation as a leading manufacturer of digital cameras. They have joined forces with one of the most renowned lens manufacturers in the world, Leica of Germany and Panasonic now deliver attractive and highly competitive LUMIX cameras in all classes. The Panasonic LUMIX DMC-FZ7 is only one of many recent success stories from Panasonic’s engineering team. All DIWA reviewers were pleased with the performance of this “megazoom” camera from Panasonic. No other DSLR camera comes with a 12x zoom lens as standard, and certainly not with f/2.8-3.3 brightness, nor with world-renowned LEICA quality, built-in optical image stabilizer (MEGA O.I.S) and 5 cm macro. The FZ7 simply delivers fabulous features and qualities in a compact and user-friendly housing.”

About DIWA
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

DIWA test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error or a hidden bias from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards in all product categories.

DIWA Awards members
Canada: www.photoxels.com
Czech Republic: www.fotoaparat.cz
Germany: www.digitalkamera.de
Hungary: www.fotovilag.hu
Netherlands: www.letsgodigital.org
Norway: www.digit.no
Poland: www.fotopolis.pl
Slovenia: www.e-fotografija.com
Spain: www.nuevafotografia.com
United Kingdom: www.photographyblog.com
DIWA Awards multi-lingual Web site
At the heart of the DIWA organization is its multi-lingual Web site, www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site - http://www.diwa-awards.com - or email us at info@diwa-awards.com.

Sales Under Way of the Second Leica Lens Designed Specifically for the Digital SLR camera LEICA D SUMMILUX 25mm/F1.4 ASPH.

Filed under: Lumix Digital Camera — Karol @ 5:40 pm

Sales Under Way of the Second Leica Lens Designed
Specifically for the Digital SLR camera
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Panasonic today introduced the second Leica interchangeable lens designed specifically for the digital SLR camera. The LEICA D SUMMILUX 25mm/F1.4 ASPH. complies with the Four Thirds System and will be available by April.

The new LEICA D SUMMILUX 25mm/F1.4 lens (35mm equivalent: 50mm) is a bright, large-diameter F1.4 standard lens. It incorporates an aperture ring and boasts as many as 10 lens elements in 9 groups, including a large-diameter aspherical lens, which assure a superb optical performance and F1.4 brightness, while one super ED (extra-low dispersion) lens and three ED lenses reduce color bleeding to an absolute minimum.

LEICA D SUMMILUX 25mm/F1.4 ASPH.
Bright, large-diameter F1.4 25mm fixed focal length lens (35mm equivalent:50mm)

A large total of 10 lens elements in 9 groups, including a large-diameter aspherical lens, give this bright, standard F1.4 lens a superb optical performance. A large-diameter front lens ensures sufficient peripheral light levels, and a large-diameter front aspherical lens reduces light degradation all the way to the lens periphery. The result is high resolution and absolutely minimum lens distortion.

One super ED lens and three ED lenses
Four extra-low dispersion lenses suppress chromatic aberration, thus minimizing color bleeding.

Aperture ring with a familiar, intuitive touch
When the D SUMMILUX lens is used with the LUMIX DMC-L1 digital camera, the user has an aperture ring as well as a focus ring at his or her fingertips. These rings provide the same kind of easy, pleasant, intuitive operation people enjoy with the familiar film camera.

Minimum photographic distance of 38 cm for beautiful macro shooting
Unlike the 50mm lenses used on conventional 35mm film cameras, the D SUMMILUX lens uses a floating focus that reduces minimum photographic distance to just 38 cm. In addition to the lens’s high optical performance and low aberration, maximum photographic magnification of 0.17x (35mm equivalent), which combines with the F1.4 brightness allows beautiful macro shooting.

Circular aperture diaphragm
Seven aperture blades create a rounded shape. This combines with the F1.4 brightness to produce a beautiful smoothness in out-of-focus areas at larger aperture.

Multiple lens coatings minimize ghosts and flare
Multi-coated lenses reduce ghosts and flare to an absolute minimum, helping the D SUMMILUX deliver an optical performance that meets Leica’s lofty standards.

Specifications
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Model No. L-X025
Lens Construction 10 elements in 9 groups
(1 aspherical lens, 1 Super ED lens and 3 ED lenses)
Mount Four Thirds mount
Focal length f=25mm (35mm film camera equiv. 50mm)
MEGA O.I.S.
(Optical Image Stabilizer) No
Aperture type 7 diaphragm blades / Iris diaphragm
Minimum aperture F16
Closest focusing distance 0.38m
Maximum magnification Approx. 0.17x (35mm film camera equivalent)
Diagonal angle of view 47 degree
Filter size 62mm
Overall length 75mm / 2.95 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 510g

Digital Camera DMC-FZ8

Filed under: Lumix Digital Camera — Karol @ 5:39 pm

Digital Camera DMC-FZ8
A Digital Camera
with Powerful 12x Optical Zoom and Easy Manual Operation
The New Lumix DMC-FZ8 Featuring Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce a new 7.2-megapixel Lumix digital camera, featuring a powerful 12x optical zoom lens (equivalent to 36-432mm on a 35mm film camera) with f/2.8 brightness. While the DMC-FZ8 boasts the same high 12x zooming power as the DMC-FZ50, which is currently popular among demanding amateur photographers, it also enhances mobility with its compactness and easy joystick operation.
The Venus Engine III image processing engine gives it even higher image quality and speedier processing. The FZ8 also incorporates the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the FZ8. This system comprises two features – Mega O.I.S.(optical Image Stabilizer) and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups or using high powered zooming – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work for you. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Effective resolution has been increased to 7.2 megapixels, which supports the FZ8’s enhanced functions. For example, Panasonic’s Extra Optical Zoom function provides additional magnification – to 18x when taking photos with 3-megapixel resolution. The resolution of the LCD has also been increased to 207,000 pixels, and the larger, 0.44-inch EVF (electronic viewfinder) has a resolution of 188,000 pixels, making it easy to see both when monitoring and playing back images. Other features that improve usability and convenience include enhanced operation with a multi-purpose joystick, which further simplifies exposure compensation. Frequently used functions, such as light metering, AF (auto focus) mode, ISO setting, and white balance adjustment, are quickly and easily handled with the Quick Setting function. The position of the AF area can be selected among the 11 positions in the single point mode, the multi-point mode and the spot mode. When manually focusing, the focus area is automatically magnified and movable for greater control. White balance can be adjusted on two axes to better express the photographer’s intended colouring.
Panasonic redesigned the FZ8 throughout to make it more stylish. A built-in memory with a capacity of approximately 27 MB is provided, and the camera accepts large-capacity SDHC memory cards. A metal mode dial also adds further strength to the design. A long battery life lets the FZ8 take around 380 on a single charge (CIPA). And the FZ8 can save image data in the RAW file format, which can be edited and developed with included software. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ8 serves as a gateway to truly creative photography.

1. Leica DC Lens with f/2.8 Brightness and Powerful 12x Optical Zooming in a Compact Body
The DMC-FZ8 packages a LEICA DC VARIO-ELMARIT lens with f/2.8-3.3 brightness and powerful 12x optical zoom (equivalent to 36-432mm on a 35mm film camera) together with a 7.2-megapixel CCD into a compact body. Comprising 11 elements in eight groups, including three aspherical lenses, this advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 18x. Using this feature in combination with the 4x digital zoom brings the total zooming power to a remarkable 72x.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer) that prevents blurring from shaky hands – the leading cause of blurry images. Featured in the entire Lumix line-up since 2005, MEGA O.I.S. has earned such high praise from users around the world that it is a standard feature of digital cameras. In Panasonic’s Mega O.I.S., sensors act at a frequency of 4,000 times per second to accurately detect even slight camera movement, such as from unsteady hands, and a corrective lens in the O.I.S. lens unit is shifted to compensate. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting telephoto shots, indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s new Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
With Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – Panasonic has taken image stabilisation a leap forward and equipped the new Lumix DMC-FZ8 with the industry’s most advanced countermeasures against blurring.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ8 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1250 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped and chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.6 second*. This fast response makes it easy to capture sudden, spur-of-the-moment shots. In burst shooting mode, the FZ8 can fire off three shots per second at full resolution**. It also allows unlimited consecutive shooting*** – you can continue snapping shots until the SDHC/SD memory card is full.
Thanks to the energy-efficient Venus Engine III imaging engine, the FZ8 offers a long battery life. The DMC-FZ8 can take around 380 shots on a single battery charge.

* Not including auto focusing time
**Max. seven images in standard mode/ five images in fine mode.
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. More Intuitive Manual Control with a Joystick
The joystick that was so popular in the previous DMC-FZ7 for its superbly easy operation is now included in the DMC-FZ8. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The joystick also makes it possible to quickly set frequently used functions like light metering, AF mode, white balance, ISO sensitivity, picture size, and compression format in the same way as in the popular FZ7. These shortcuts let you make fast, easy adjustments while keeping your eye on the subject.
The shutter speed in manual exposure mode can be adjusted from 1/2000 to 60 seconds to meet a wide range of shooting needs.

5. Bright, High-Resolution LCD and Electronic Viewfinder
The DMC-FZ8 boasts a large, 2.5-inch LCD with full 207,000-pixel resolution for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. Thanks to the Power LCD function, which boosts the LCD backlighting by 40%, even shooting outdoors in bright sunshine is no longer a problem. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The larger, 0.44-inch EVF has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.

6. Industry-Leading Auto-Focusing Speed for a High-Powered Zoom Model with Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from five auto-focusing methods: multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method. As with all high-powered zoom models in the Lumix family, the DMC-FZ8 leads the industry with its short shutter time lag for quick, smooth operation. Although screen-freeze in high-speed auto focusing is now minimised, it can be entirely eliminated when taking pictures of fast-moving subjects by selecting 1-point normal-speed AF.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick.

7. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal for Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the DMC-FZ8 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.
The DMC-FZ8 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.

8. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ8 ideal as a tool for creative photography. Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. The long battery life lets the FZ8 take around 380 shots on a single charge (CIPA), for more shooting enjoyment. A wide variety of scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. White balance allows fine adjustment from amber to blue on the horizontal axis and from green to magenta on the vertical axis.
With the FZ8, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is Direct Print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the FZ8 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
The SILKYPIX Developer Studio 2.0SE software application comes bundled with the DMC-FZ8 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.

9. More Fun with Optional Accessories
The DMC-FZ8 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 714mm on a 35mm film camera), a wide-conversion lens with 0.7x power (equivalent to 25.2mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. An ND filter and MC protector are also available to provide the FZ8 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LW55 Wide conversion lens*
DMW-LC55 Close-up lens*
DMW-LND55 ND filter*
DMW-LND52 ND filter
DMW-LMC55 MC protector*
DMW-LMC52 MC protector
DMW-LA2 Lens adaptor
DMW-AC7 AC Adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CHFZ8 Semi-hard case
*Requires Lens Adaptor (DMW-LA2) for attachment
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also helps in the playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

**Recorded with a Lumix camera

Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60

Filed under: Lumix Digital Camera — Karol @ 5:37 pm

Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60
(Availability of models and colours may vary depending on the sales area.)

New Lumix
7.2-Megapixel DMC-LS75, DMC-LS70 and 6.0-Megapixel DMC-LS60
AA-Battery Operation Camera Features Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce three new Lumix digital cameras, each featuring a Intelligent Image Stabilization system with MEGA O.I.S. and Intelligent ISO Control. All models incorporate superb optical 3x zoom(equivalent to 35-105mm on a 35mm film camera) LUMIX DC VARIO lens. DMC-LS75 and DMC-LS70 has 7.2-megapixel CCD and the DMC-LS60 has 6.0-megapixel CCD. The bright 2.5-inch LCD is incorporated in the LS75 and the 2.0-inch LCD in the LS70 and LS60. Having the exterior carefully redesigned, DMC-LS75, DMC-LS70 and DMC-LS60 offer higher grade profile while pursuing the compactness of the units. Panasonic is proud of incorporating the Intelligent Image Stabilization even into these models because they do need it considering the use of entry-level users.
The DMC-LS75, DMC-LS70 and DMC-LS60 incorporate the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the LS75, LS70 and LS60. This system comprises two features – Mega O.I.S. and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work automatically. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
All LS75, LS70 and LS60 offer a range of features that enhance usability and add convenience. The Easy Zoom feature shifts the lens instantly to full 3x zoom power at the touch of a dedicated button. The new Quick Setting function lets you quickly and easily access and set the functions used most often. With the new Date Stamp function, you can simply stamp the date on photos or you can take advantage of two original Lumix features. When travelling, you can stamp the day of the trip on the photos you take. Or, if you have a baby, you can stamp his or her age in months on your photos. The stamped information appears on photos that you print yourself at home or have printed at a photo shop.
It also boasts an internal 27 MB memory (approx.) and accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. The menu and its graphical user interface have also been redesigned, with the colours brightened for easier viewability. Powered by Panasonic’s original, extended-life Oxyride dry cell batteries, the LS75 and LS70 can take 250 shots and LS60 can take 260 shots(CIPA).
The DMC-LS75, DMC-LS70 and DMC-LS60 will surely be ideal tools for shooting beautiful pictures easily in any situations thanks to the incorporation of Intelligent Image Stabilization. With both design and operational ease enhanced, the LS75 will be available in silver and black while the LS70 and LS60 in silver*.

*Availability of models and colours may vary depending on the sales area.
1. Superb LUMIX DC VARIO lens with Extra Optical Zoom Function
The 7.2-megapixel DMC-LS75 and DMC-LS70 and 6.0-megapixel DMC-LS60 package a superb LUMIX DC VARIO lens with 3x optical zoom into a compact body. A crystallisation of Panasonic’s advanced lens technologies, the LUMIX DC VARIO lens comprises seven elements in six groups, including three lenses with a combined three aspherical surfaces, and delivers an outstanding optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x(LS75 and LS70) or 4.1x(LS60) by using the centre part of the CCD.
The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.5x(LS75 and LS70) or 4.1x(LS60) by activating the Extra Optical Zoom function*.

*When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Featured in the entire Lumix line-up since 2005, MEGA O.I.S. (Optical Image Stabilizer) has earned such high praise from users around the world that it is now a standard feature of digital cameras. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
Panasonic dare equip the Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – into these DMC-LS75, DMC-LS70 and DMC-LS60 because the models for the entry-level users do need it.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-LS75, DMC-LS70 and DMC-LS60 feature Panasonic’s Venus Engine III, an advanced image processing engine which in the past was offered only in the upper-level Lumix models. It can record at a sensitivity setting as high as ISO 1250 with full resolution. With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. It also allows unlimited consecutive shooting* – you can continue snapping shots until the SDHC/SD memory card is full.

*The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. Bright LCD for Easier Shooting and More Enjoyable Playback
The DMC-LS75 has bright 2.5-inch and DMC-LS70 and DMC-LS60 have 2.0-inch LCD for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.

5. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal For Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the LS75, LS70 and LS60 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.

6. Extended Shooting with Panasonic’s Oxyride AA Batteries
The DMC-LS75, DMC-LS70 and DMC-LS60 run on two AA batteries, which can be purchased anywhere. Each camera also comes with two Panasonic Oxyride AA batteries, which let you take around 60 percent more shots than you can with ordinary Panasonic alkaline batteries. The Oxyride batteries let you take around 250 shots with LS75 or LS70 and 260 shots with LS60 (CIPA).

7. Other Advanced Features
The compact DMC-LS75, DMC-LS70 and DMC-LS60 feature 27 MB (approx.) of built-in memory, which can save the day should you happen to fill up or forget to take along a memory card. The functions and settings used most often, such as white balance adjustment, ISO level, image size, image quality (compression format) and consecutive shooting, are quickly and easily accessed via the Quick Setting function. There’s no need to open menus to adjust them. The LS75, LS70 and LS60 also accommodate large-capacity SDHC memory cards. A total of 18 scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. Above them, Sports, Baby and the Pet mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion.

8. The Fun Continues Even When the Shooting Is Done
With the DMC-LS75, DMC-LS70 and DMC-LS60, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is direct print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the LS75, LS70 and LS60 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also allows playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

*When the date is stamped on a photo, the photo is automatically resized to 3 megapixels, or the original size is maintained for photos smaller than 3 megapixels. However, you can choose either to save or overwrite the original picture.
**Recorded with a Lumix camera

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